Effective Oct. 29, 2025, Newww Media Group, the collective of
leading Dutch digital agencies, will continue under the name Eager.
The new name better reflects the ambition and drive of the
company. Along with the name change, a new website has also been launched.
Eager to perform, create and innovate
The new name is derived from the existing Eager Group, under which the collective will continue “The name reflects exactly who we are and what we stand for,” says Steven Lubbers, CEO of Eager. “Our tagline ‘eager to perform,
create and innovate’ says it all: we are driven, creative and constantly looking to innovate. Within our collective, each agency maintains its own identity and autonomy, but together we continually strive for growth and innovation. That’s
exactly why we chose this name.”
In addition to the new name, a new website has also been launched. The site better reflects Eager’s fresh identity and the meaning of the name. Visitors get a clear overview of the collective, its member agencies and their expertise.
New CEO
This change follows shortly after the news that Steven Lubbers has taken office as CEO of the collective, alongside founder Marten Post. With his arrival, Eager aims to usher in the next phase of growth and further shape the shared ambitions within the collective
.
AI as a strategic pillar
Innovation is an important part of Eager’s identity, and AI is playing an increasing role in it. Within all agencies, AI is actively applied, with knowledge and experiences being continuously shared. Thus, the collective continues to evolve and innovate services. In doing so, What’s Next, the group’s AI agency, brings specialist knowledge and experience, allowing the agencies within the collective and their clients to take full advantage of the opportunities offered by AI.
About Eager
As a collective of Dutch agencies, Eager pools knowledge, experience and ideas to realize digital impact. The collective includes Traffic Today, iClicks, MOOI The Agency and Flik Flak, among others, who join forces
to move brands forward.
Each agency maintains its own identity, culture and autonomy, but collaboration creates smart solutions and better results for brands. This strengthens clout, encourages innovation and promotes growth as the collective builds the digital future together. With this approach, Eager has become the fastest-growing digital agency group in the Netherlands.
